Avon Anew Review 2026 — Is It Worth It?

Why I’m the Right Person to Review Anew

I’ve been an Avon Beauty Advisor and Training Ambassador for over six years now, and in that time I’ve tried every single product in the Anew range — on myself, on friends, and I’ve heard feedback from hundreds of my customers. Anew isn’t just something I sell; it’s something I genuinely use every single morning and night.

When people ask me “Is Avon Anew actually any good?” I always say the same thing: it’s the best-kept secret on the high street. The formulas are clinically tested, packed with active ingredients, and — here’s the kicker — they cost a fraction of what you’d pay for comparable products from premium brands. Let me walk you through each range so you can find the perfect fit for your skin.

Anew Renewal — For Early Signs of Ageing

Best for: 30s–40s | Fine lines, dullness, uneven tone

Renewal is where most of my customers start their Anew journey, and honestly it’s where the magic begins. This range is built around Protinol, Avon’s patented retinol alternative that delivers serious anti-ageing results without the irritation that traditional retinol can cause. If you’ve ever tried a retinol product and found your skin went red and flaky, Protinol is a game-changer.

The star of this range — and my absolute number one product in the entire Avon catalogue — is the Renewal Power Serum. It targets fine lines, dullness, and uneven skin tone all at once. I’ve been using it for years and my customers constantly tell me it’s transformed their skin. You’ll notice a difference in radiance within the first fortnight, and by six weeks the fine lines really start to soften.

The Renewal Power Cream at £22 is the perfect partner — a rich moisturiser that locks in all the goodness from the serum while continuing to work on those fine lines overnight. Together they make a brilliant routine for anyone in their 30s or 40s who wants to get ahead of the ageing game.

Anew Platinum — For Advanced Signs of Ageing

Best for: 50s–60s | Sagging, deep wrinkles, loss of firmness

If you’re noticing that your skin has started to lose its firmness, or those lines have deepened into proper wrinkles, Platinum is the range for you. This is Avon’s most advanced anti-ageing collection and it’s specifically formulated to tackle the concerns that come with more mature skin.

The Platinum Lifting Serum at £27 (or £32 for the bonus size) is an absolute powerhouse. It visibly lifts and tightens skin, and I’ve had customers tell me they can see a difference after just one application. The Day Cream with SPF20 at £19 gives you that essential sun protection while firming and hydrating, and the Night Cream at £19 works while you sleep to repair and rejuvenate.

One of my favourite Platinum products is the Dual Eye System — it’s a two-in-one treatment with an under-eye cream and a lid lifting cream. It’s brilliant for hooded lids and puffiness, and nothing else on the high street comes close at this price point.

Anew Ultimate — Multi-Tasking Anti-Ageing on a Budget

Best for: All ages | Fine lines, firmness, hydration

Ultimate is my go-to recommendation for anyone who wants effective anti-ageing without spending a fortune. At just £18 each for the Day Cream (with SPF20) and Night Cream, it’s phenomenal value for money. This range doesn’t specialise in one area — instead it tackles fine lines, firmness, and hydration all at once.

I often recommend Ultimate to customers who are new to anti-ageing skincare and want something straightforward. It’s a simple two-step routine — day cream in the morning, night cream before bed — and you’re sorted. The results won’t be as targeted as Renewal or Platinum, but for an all-in-one solution at this price, you honestly can’t beat it.

Anew Reversalist — The Versatile All-Rounder

I should also give a quick mention to Anew Reversalist, which sits nicely between Renewal and Platinum. It’s a versatile option that provides balanced anti-ageing benefits for all skin types. If you’re not sure whether you need Renewal or Platinum, Reversalist is a brilliant middle ground. It works on multiple signs of ageing simultaneously without being as targeted as the specialist ranges.

Which Anew Range Is Right for You?

This is the question I get asked more than any other, so here’s my simple guide:

Range	Best Age	Key Concerns	Price From
Renewal	30s–40s	Fine lines, dullness, uneven tone	£22
Platinum	50s–60s	Sagging, deep wrinkles, firmness	£19
Ultimate	Any age	Multi-benefit on a budget	£18
Reversalist	Any age	All-round balanced anti-ageing	£18

How Does Anew Compare to High-Street Brands?

This is where Anew really shines, and it’s something I’m genuinely passionate about. Let me put it into perspective:

• No7 Restore & Renew Serum: around £30–£35. Anew Renewal Power Serum: £27 with more active ingredients.
• L’Oréal Revitalift Filler Serum: around £25–£30. Anew Platinum Lifting Serum: £27 with clinically proven lifting technology.
• Olay Regenerist Day Cream: around £15–£30. Anew Ultimate Day Cream: £18 with SPF20 included.

Avon invests heavily in clinical testing and research — these aren’t cheap imitations of high-street brands. In many cases, the active ingredient concentrations in Anew are higher than more expensive competitors. You’re getting premium skincare science at high-street prices, and that’s why I’m so confident recommending Anew to everyone.

Carol’s Personal Favourites

After six years of testing everything Anew has to offer, here are the products I personally can’t live without:

1. Anew Renewal Power Serum — My absolute number one. I use it every single morning and night, and it’s the product I recommend more than any other. The Protinol formula is gentle enough for daily use but powerful enough to deliver real, visible results.
2. Anew Platinum Dual Eye System — Nothing else tackles the eye area quite like this. The two-part system means you’re treating both under-eye concerns and lid sagging in one go.
3. Anew Ultimate Day Cream SPF20 — For the price, this is unbeatable. It does everything you need in one pot: moisturises, firms, smooths fine lines, and protects from the sun.

How to Build Your Anew Routine

One of the most common questions I get is “how do I use all these products together?” Here’s my recommended routine — it takes less than five minutes morning and night:

Morning Routine

1. Cleanse — Start with a gentle cleanser to remove overnight oils. Avon’s Nutra Effects range has some lovely options.
2. Serum — Apply your chosen Anew serum (Renewal Power Serum or Platinum Lifting Serum) to clean, slightly damp skin.
3. Day Cream with SPF — Follow with your Anew day cream. The SPF protection is essential, even on cloudy days.

Evening Routine

1. Cleanse — Remove makeup and the day’s grime thoroughly.
2. Serum — Reapply your Anew serum. Night-time is when your skin does most of its repair work, so this step is crucial.
3. Night Cream — Lock everything in with your Anew night cream. It’ll work while you sleep so you wake up looking refreshed.
4. Eye Cream — If you’re using the Platinum Dual Eye System, apply this last around the orbital bone.

Feel fab, look fabulous! — Carol x